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SuperTongue SuperTongue
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7 years ago
In the Boston Consulting Group's Growth Share Matrix, the relative competitive position of a product or division is defined as
A) its gross sales divided by its market share.
B) its market share divided by that of the smallest other competitor.
C) its market share multiplied by that of its nearest competitor.
D) its market share.
E) its market share divided by that of the largest other competitor.
Textbook 
Strategic Management and Business Policy: Globalization, Innovation and Sustainablility

Strategic Management and Business Policy: Globalization, Innovation and Sustainablility


Edition: 14th
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dslegendsdslegends
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7 years ago
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