When using the ________ rule of decision-making, a consumer evaluates brands on the most important ...

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When using the ________ rule of decision-making, a consumer evaluates brands on the most important ...

When using the ________ rule of decision-making, a consumer evaluates brands on the most important attribute, but specific cutoffs are imposed.
A) lexicographic
B) elimination-by-aspects
C) conjunctive
D) compensatory

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Tails07 Author

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Brilliant ツ

dri

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this is exactly what I needed

jamesbove

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Thanks

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