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wrote...
Posts: 177
2 weeks ago
When using the ________ rule of decision making, a consumer evaluates brands on the most important attribute, but specific cutoffs are imposed.

▸ elimination-by-aspects

▸ conjunctive

▸ compensatory

▸ lexicographic
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Consumer Behavior: Buying, Having, and Being
Edition: 12th
Author:
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wrote...
2 weeks ago
conjunctive
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