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ElectroInc, an electronics manufacturer, is considering the idea forward vertical integration. ...

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ElectroInc, an electronics manufacturer, is considering the idea forward vertical integration. ...

ElectroInc, an electronics manufacturer, is considering the idea forward vertical integration. ElectroInc employees would make sales and fulfill orders in addition to manufacturing products. What is the primary risk that ElectroInc faces with vertical integration?
A) increasing performance ambiguity
B) reducing its return on investment
C) engaging in product speculation efforts
D) performing redundant channel functions
E) establishing environmental and managerial bounds

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Marketing Channel Strategy

Edition: 8^th

Authors: Palmatier, Stern, El-Ansary, Anderson

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This helped my grade so much Perfect

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