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Which term refers to the concentration of market share in the hands of a few players?

noise

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Which term refers to the concentration of market share in the hands of a few players?

Which term refers to the concentration of market share in the hands of a few players?
A) distribution
B) adaptation
C) specialization
D) integration
E) consolidation

Textbook

Marketing Channel Strategy

Marketing Channel Strategy

Edition: 8^th

Authors: Palmatier, Stern, El-Ansary, Anderson

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