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noise noise
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7 years ago
The primary reason that Coca-Cola and PepsiCo initially outsourced product assembly to independent bottlers was to _________.
A) share promotional expenses
B) reduce transportation costs
C) facilitate brand building
D) comply with regulations
E) expand product lines
Textbook 
Marketing Channel Strategy

Marketing Channel Strategy


Edition: 8th
Authors:
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YennYenn
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7 years ago
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