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noise noise
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7 years ago
Charlton Manufacturing relies on manufacturers’ representatives, independent wholesalers, and third-party retailers to perform channel functions. Charlton Manufacturing is most likely engaged in _________. 
A) quasi-vertical integration
B) classical market contracting
C) backward integration
D) forward integration
E) relational governance
Textbook 
Marketing Channel Strategy

Marketing Channel Strategy


Edition: 8th
Authors:
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YennYenn
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7 years ago
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