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noise noise
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7 years ago
A downstream channel member appears to carry a weak brand by offering a nominal amount of stock but encourages prospective customers to purchase another brand. The downstream channel member is most likely attempting to drop the weak brand through ________.
A) overt substitution
B) discontinuation
C) bait-and-switch
D) covert conversion
E) free riding
Textbook 
Marketing Channel Strategy

Marketing Channel Strategy


Edition: 8th
Authors:
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YennYenn
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#1
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7 years ago
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noise Author
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7 years ago
Correct Slight Smile TY
jakechambo3
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Yesterday
this is exactly what I needed
DAGINC
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2 hours ago
Thanks
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