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darthmouse darthmouse
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6 years ago
Watson Wholesalers typically charges customers slightly higher product prices with the explanation that the services the firm provides are free. Which term best describes the strategy of Watson Wholesalers? 
A) activity-based costing
B) value-added pricing
C) fragmentation
D) consolidation
E) bundling
Textbook 
Marketing Channel Strategy

Marketing Channel Strategy


Edition: 8th
Authors:
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YennYenn
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6 years ago
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darthmouse Author
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#2
6 years ago
THX SO MUCH
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