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How does franchising most likely benefit a franchisor?

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How does franchising most likely benefit a franchisor?

How does franchising most likely benefit a franchisor?
A) protects the brand name and logo
B) provides financial capital for growth
C) provides knowledge to shareholders
D) identifies the needs of niche markets
E) protects the franchisor against economic risk

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Marketing Channel Strategy

Marketing Channel Strategy

Edition: 8^th

Authors: Palmatier, Stern, El-Ansary, Anderson

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