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noise noise
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7 years ago
According to Howard Schultz, the founder of Starbucks, franchising ________.
A) serves as the best way to run a channel
B) prevents firms from growing fast enough
C) improves product and service consistency
D) leads firms to propagate major problems
E) creates a strong sense of brand ownership
Textbook 
Marketing Channel Strategy

Marketing Channel Strategy


Edition: 8th
Authors:
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krelinkrelin
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7 years ago
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