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noise noise
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7 years ago
QUIK, an athletic shoe supplier, is experiencing channel conflict with one of its main retailers, Savvy Shoes. QUIK wants Savvy Shoes to increase inventory and promote the product line more. In contrast, Savvy Shoes wants to decrease inventory holding costs and reduce promotion expenses. What is the most likely source of this conflict?
A) incompatible profit structures
B) different perceptions of reality
C) unclear channel domains
D) competing goals
E) divergent styles
Textbook 
Marketing Channel Strategy

Marketing Channel Strategy


Edition: 8th
Authors:
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YennYenn
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7 years ago
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noise Author
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#2
6 years ago
Thank u!
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