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What risk does a supplier most likely take by using multiple channels?

noise

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6 years ago

What risk does a supplier most likely take by using multiple channels?

What risk does a supplier most likely take by using multiple channels?
A) decreasing domain conflicts among channel members
B) demotivating downstream channel members
C) increasing product line depth and expenses
D) minimizing market coverage
E) decreasing primary demand

Textbook

Marketing Channel Strategy

Marketing Channel Strategy

Edition: 8^th

Authors: Palmatier, Stern, El-Ansary, Anderson

Read 56 times

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krelin

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noise Author

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6 years ago

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