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darthmouse darthmouse
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6 years ago
Which statement about commitment in a channel relationship is most likely true?
A) Commitment in a channel relationship can be easily observed and measured.
B) A committed organization wants the relationship to continue indefinitely.
C) True commitment requires only minor investments of time and money.
D) Commitment is indicated by a cordial relationship with partners.
E) Short-term channel relationships indicate strong commitment.
Textbook 
Marketing Channel Strategy

Marketing Channel Strategy


Edition: 8th
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YennYenn
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6 years ago
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darthmouse Author
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#2
6 years ago
I'll be forever indebted to you after this! Thankss
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