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darthmouse darthmouse
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7 years ago
What is the primary reason that building strong relationships with all channel partners is unwise?
A) Committed relationships cannot be clearly identified.
B) Strong relationships do not correlate with improved profits.
C) Only one channel member financially benefits from a relationship.
D) Differentiation strategies fail to benefit from channel commitment.
E) Strong relationships are difficult and costly to create and maintain.
Textbook 
Marketing Channel Strategy

Marketing Channel Strategy


Edition: 8th
Authors:
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YennYenn
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7 years ago
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darthmouse Author
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7 years ago
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