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revmitchell revmitchell
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Posts: 1059
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7 years ago
Liz almost idolizes one of the players on the local hockey team. She has posters in her room of him and follows him on Facebook, Twitter, and on the team's website. Liz's path to identification with the hockey team is based on
A) star power
B) family
C) socialization
D) community
Textbook 
Sports Marketing

Sports Marketing


Edition: 1st
Authors:
Read 128 times
1 Reply
Sports Marketing (Fetchko, Roy, Clow)
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kromonoskromonos
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7 years ago
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