A measure of the number of persons who are exposed by a media vehicle who are also part of the ...

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A measure of the number of persons who are exposed by a media vehicle who are also part of the ...

A measure of the number of persons who are exposed by a media vehicle who are also part of the target market is known as
A) reach
B) targeted reach
C) targeted media
D) total reach

Textbook

Sports Marketing

Edition: 1^st

Authors: Fetchko, Roy, Clow

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rohu Author

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6 years ago

Thanks, you were right

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