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Consle Consle
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Posts: 1039
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6 years ago
Frequency is the:
A) number of people, households, or businesses who are exposed to a media vehicle or message schedule at least once during a given time period.
B) number of people who place a particular brand into their evoked sets.
C) number of people who purchase the product.
D) average number of times an individual, household, or business in a target market is exposed to an advertisement during a specific time period.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
D
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