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revmitchell revmitchell
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7 years ago
Alyssa is developing a new marketing plan to reach out to female fans who are attending games. She noticed the number of females has increased by 30% and very few are wearing any type of team-licensed merchandise. This is a segmentation approach of
A) targeting highly involved fans
B) targeting new demographic segments
C) targeting new geographic segments
D) targeting new channel segments
Textbook 
Sports Marketing

Sports Marketing


Edition: 1st
Authors:
Read 92 times
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Sports Marketing (Fetchko, Roy, Clow)
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kromonoskromonos
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7 years ago
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revmitchell Author
wrote...

7 years ago
Thanks
hpascoe
wrote...

Yesterday
this is exactly what I needed
mkyoungs
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2 hours ago
Thank you, thank you, thank you!
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