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rohu rohu
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6 years ago
Brand leveraging
A) involves developing a promise that will create customer relationships
B) is strategies devised to capitalize on aspects of a brand to develop product offerings that add value for customers and drive business growth
C) entails decisions such as selecting a brand name and designing marks associated with the brand, such as a logo and colors
D) is made up of associations that a marketer aspires to project or communicate to its target market
Textbook 
Sports Marketing

Sports Marketing


Edition: 1st
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kromonoskromonos
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6 years ago
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