Stores that are in a manufacturers' outlet mall, such as Ralph Lauren, Tommy Hilfiger, Clarks Shoes, and Samsonite Luggage are most appropriately classified as a(n)
A) discounter.
B) specialty retailer.
C) off-price retailer.
D) category killer.
E) department store.
Question 2In the ever-changing world of digital/interactive media, the next evolution looming on the horizon is
a. rich streaming podcasting.
b. virtual shopping.
c. website sponsorship.
d. Internet television.
Question 3Jose and Teresa are searching for an apartment. They will most likely engage in which one of the following forms of decision making?
A) Extended decision making
B) Limited decision making
C) Impulse buying
D) Routinized response behavior
E) Intensive response behavior
Question 4When off-price retailers obtain too much in-season, high-quality merchandise, tension between them and ____ builds.
A) discount stores
B) category killers
C) specialty retailers
D) warehouse clubs
E) department stores
Question 5As more complex forms of data become availableincluding video, audio, and television formatsthey will be able to be streamed to Web users who only need to have
a. access to broadband.
b. Mi-Fi.
c. mobile devices.
d. rich media/video and audio software.
Question 6Which of the following products would probably require extended decision making before a purchase?
A) Products purchased frequently
B) Products to be purchased in the future
C) Products that are purchased routinely
D) Expensive products
E) Products purchased as a result of social influences
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