As consumers move from knowledge to affinity in the hierarchy model for sports, their relationship ...

rohu

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6 years ago

As consumers move from knowledge to affinity in the hierarchy model for sports, their relationship ...

As consumers move from knowledge to affinity in the hierarchy model for sports, their relationship with the brand focuses more on feelings and emotions about the brand.
True or False?

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Sports Marketing

Edition: 1^st

Authors: Fetchko, Roy, Clow

Read 90 times

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rohu Author

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6 years ago

Thanks, you were right

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