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revmitchell revmitchell
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7 years ago
Communication objectives seek to use IMC tactics to develop and strengthen consumers'
A) affinity for a brand
B) desire to take action with a brand
C) preference for a brand
D) cognitive and affective relationships with a brand
Textbook 
Sports Marketing

Sports Marketing


Edition: 1st
Authors:
Read 72 times
2 Replies
Sports Marketing (Fetchko, Roy, Clow)
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kromonoskromonos
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7 years ago
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revmitchell Author
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#2
6 years ago
fantastic help
Sports Marketing (Fetchko, Roy, Clow)
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