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Home Q & A Board Other Fields Homework Help Business Marketing
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rohu rohu
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6 years ago
Selection of an endorser involves consideration of two criteria:
A) cost and similarity to the target audience
B) perceived fit with the brand and likability
C) similarity to the target audience and attractiveness
D) attractiveness and expertise
Textbook 
Sports Marketing

Sports Marketing


Edition: 1st
Authors:
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kromonoskromonos
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6 years ago
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rohu Author
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#2
6 years ago
Slight Smile Correct
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