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revmitchell revmitchell
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6 years ago
Sponsors often aspire to either creating new brand associations or changing current brand perceptions so that image transfer from the sponsored sports property to the sponsor's brand occurs.
True or False?
Textbook 
Sports Marketing

Sports Marketing


Edition: 1st
Authors:
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1 Reply
Sports Marketing (Fetchko, Roy, Clow)
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SatiozSatioz
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6 years ago
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revmitchell Author
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6 years ago
Thanks
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Thanks for your help!!
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Thanks
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