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rohu rohu
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6 years ago
As people enter the stadium for a football game, Jordan asks individuals if they have heard of one of the sponsors, Unilever. This is an example of measuring
A) top-of-mind
B) brand recall
C) preference
D) recognition
Textbook 
Sports Marketing

Sports Marketing


Edition: 1st
Authors:
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SatiozSatioz
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6 years ago
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rohu Author
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#2
6 years ago
Slight Smile Correct
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