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Home Q & A Board Other Fields Homework Help Business Marketing
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revmitchell revmitchell
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6 years ago
As people enter the stadium for a football game, Alex asks individuals to select or name a brand by giving them the cue of the product category of the sponsored brand. This is an example of measuring
A) top-of-mind
B) brand recall
C) preference
D) recognition
Textbook 
Sports Marketing

Sports Marketing


Edition: 1st
Authors:
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Sports Marketing (Fetchko, Roy, Clow)
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kromonoskromonos
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6 years ago
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revmitchell Author
wrote...

6 years ago
this is exactly what I needed
Helpmeplease11
wrote...

Yesterday
You make an excellent tutor!
acaruso
wrote...

2 hours ago
Smart ... Thanks!
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