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revmitchell revmitchell
wrote...
Posts: 1059
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7 years ago
As people enter the stadium for a football game, Alex asks individuals to select or name a brand by giving them the cue of the product category of the sponsored brand. This is an example of measuring
A) top-of-mind
B) brand recall
C) preference
D) recognition
Textbook 
Sports Marketing

Sports Marketing


Edition: 1st
Authors:
Read 85 times
1 Reply
Sports Marketing (Fetchko, Roy, Clow)
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kromonoskromonos
wrote...
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Posts: 664
7 years ago
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revmitchell Author
wrote...

7 years ago
Thank you, thank you, thank you!
wrote...

Yesterday
Thanks
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2 hours ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
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