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Home Q & A Board Other Fields Homework Help Business Marketing
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rohu rohu
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7 years ago
Measuring marketing performance should focus on results, not activities. The following data have been collected. Which is an activity that Bradley should not use in evaluating marketing performance?
A) number of sponsorships renewed
B) advance sales ticket sold
C) percentage of coupons redeemed
D) number of offers sent to prospective season ticket holders
Textbook 
Sports Marketing

Sports Marketing


Edition: 1st
Authors:
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kromonoskromonos
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7 years ago
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rohu Author
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7 years ago
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Smart ... Thanks!
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