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sundar83 sundar83
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7 years ago
A major difference between retailer and manufacturer advertising strategies is that retailers ________.
A) generate cooperative advertising programs
B) are more prone to use radio and television media than manufacturers
C) have more geographically concentrated target markets than manufacturers
D) are more concerned with institutional advertising
Textbook 
Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 12th
Authors:
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żεχเ๏ภżεχเ๏ภ
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7 years ago
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sundar83 Author
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#2
6 years ago
Thanks for the right answer

Will mark as solved
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