A major advantage to a retailer's use of private (dealer) brands is ________.

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A major advantage to a retailer's use of private (dealer) brands is ________.

A major advantage to a retailer's use of private (dealer) brands is ________.
A) less retailer investment
B) support by manufacturer advertising
C) the generation of store loyalty
D) the extent to which they are pre-sold to customers

Textbook

Retail Management: A Strategic Approach

Edition: 12^th

Authors: Berman, Evans

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