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Evolution-8 Evolution-8
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6 years ago
For more than 200 years, Encyclopedia Britannica was believed to be the most authoritative encyclopedia in the world. However, sales began to plummet when Microsoft started bundling Encarta with its software products. Britannica offered digital versions of its encyclopedia, but priced them high to encourage consumers to purchase its nicely bound volumes. The plan failed. Sales have continued to spiral downward after Wikipedia, a free online encyclopedia, gained popularity. Which of the following statements sums up this scenario most clearly?
A) Managers being slow to respond to technological changes can result in loss of business.
B) Technology has positively influenced the publishing industry.
C) Information posted on the Internet is more reliable than hardcopy information.
D) Products with strong brand-name recognition can withstand external threats.
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Management

Management


Edition: 3rd
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Management, 3e (Hitt, Black, Porter)
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TosTosTosTos
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