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juncmodule juncmodule
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6 years ago
A competitive profile matrix:
A) identifies a firm's core competencies.
B) permits the small business owner to divide a mass market into smaller, more manageable segments.
C) allows the small business owner to evaluate her firm against competitors on the key success factors for the industry.
D) creates a road map of action for the entrepreneur in order to fulfill her company's mission, goals, and objectives.
Textbook 
Essentials of Entrepreneurship and Small Business Management

Essentials of Entrepreneurship and Small Business Management


Edition: 6th
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Essentials of Entrepreneurship and Small Business Management 6th Edition by Scarborough
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MualoMualo
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6 years ago
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juncmodule Author
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6 years ago
You make an excellent tutor!
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This site is awesome
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