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burish burish
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6 years ago
McDonald's recently set up several small franchises in nontraditional locations such as a hospital, a college campus, an airport, a subway station, and a sports arena.  These locations are based on the principle of:
A) conversion franchising.
B) intercept marketing.
C) multi-unit franchising.
D) piggyback franchising.
Textbook 
Essentials of Entrepreneurship and Small Business Management

Essentials of Entrepreneurship and Small Business Management


Edition: 6th
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tuhaftuhaf
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6 years ago
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