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Jollibee operates some 1,500 restaurant locations in Philippines, more than McDonald's. Even ...

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Jollibee operates some 1,500 restaurant locations in Philippines, more than McDonald's. Even ...

Jollibee operates some 1,500 restaurant locations in Philippines, more than McDonald's. Even Jollibee's marketing vice president concedes that McDonald's provided the basic blueprint for their restaurants. However, at Jollibee, sweet and spicy flavors predominate in the burgers and chicken dishes, and their menu offerings are much more varied than competitors. This is an example of which component of competitive innovation?
A) collaboration
B) layers of advantage
C) loose bricks
D) generic
E) supplier power

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Global Marketing

Edition: 7^th

Authors: Keegan, Green

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Contesso Author

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7 years ago

This site is awesome

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Good timing, thanks!

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Smart ... Thanks!

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