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burish burish
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6 years ago
Warren Cassell, owner of Just Books, a very small book store, makes special orders for customers at no extra charge, provides free gift-wrapping, conducts out-of-print book searches, offers autographed copies of books, hosts "Meet the Author" breakfasts, and publishes a newsletter for book lovers.  By offering his customers lots of "extras" they do not get at larger bookstores, Cassell has won a growing base of loyal customers.  Cassell is relying on which marketing strategy?
A) Demographic marketing
B) Transaction selling
C) Individualized marketing
D) Guerrilla marketing
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Essentials of Entrepreneurship and Small Business Management

Essentials of Entrepreneurship and Small Business Management


Edition: 6th
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MualoMualo
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6 years ago
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burish Author
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6 years ago
Correct Slight Smile TY
deathDoUsPart
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Yesterday
You make an excellent tutor!
djeghri
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2 hours ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
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