A marketing strategy of competitive advantages is typically based on either or .

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A marketing strategy of competitive advantages is typically based on either ________ or ________.

A marketing strategy of competitive advantages is typically based on either ________ or ________.
A) cost leadership; differentiation
B) mass global appeal; cost leadership
C) segmentation; globalization
D) differentiation; reliability

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Strategic Marketing

Edition: 1^st

Authors: Mooradian, Matzler, Ring

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