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What is the triple bottom line? What are the drawbacks of using a triple bottom line framework?

Michelle Kelly

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7 years ago

What is the triple bottom line? What are the drawbacks of using a triple bottom line framework?

What is the triple bottom line? What are the drawbacks of using a triple bottom line framework?

Textbook

Strategic Marketing

Strategic Marketing

Edition: 1^st

Authors: Mooradian, Matzler, Ring

Read 125 times

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teknia

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Michelle K. Author

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#2

6 years ago

Thanks for the marketing help

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