In the market segmentation process, customer needs, wants, and demands are considered segment ...

Michelle Kelly

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In the market segmentation process, customer needs, wants, and demands are considered segment ...

In the market segmentation process, customer needs, wants, and demands are considered segment ________.
A) psychographics
B) descriptors
C) specializations
D) bases

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Strategic Marketing

Edition: 1^st

Authors: Mooradian, Matzler, Ring

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Michelle K. Author

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Thanks for the marketing help

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