A firm that targets very broad segments with relatively homogeneous offerings is most likely using a ...

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A firm that targets very broad segments with relatively homogeneous offerings is most likely using a ...

A firm that targets very broad segments with relatively homogeneous offerings is most likely using a ________ marketing strategy.
A) target
B) multi-segment
C) global
D) niche

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Strategic Marketing

Edition: 1^st

Authors: Mooradian, Matzler, Ring

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Strategic Marketing (Mooradian, Matzler, Ring)

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