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Home Q & A Board Other Fields Homework Help Business Marketing
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[Unknown] [Unknown]
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6 years ago
A(n) ________ is a document that describes the marketing environment, outlines the marketing objectives and strategies, and identifies how the company will implement and control those strategies.
A) communications plan
B) operational plan
C) financial plan
D) marketing plan
Textbook 
Strategic Marketing

Strategic Marketing


Edition: 1st
Authors:
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Strategic Marketing (Mooradian, Matzler, Ring)
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tekniateknia
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