A product's market defines all of the following factors EXCEPT ________.

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A product's market defines all of the following factors EXCEPT ________.

A product's market defines all of the following factors EXCEPT ________.
A) potential substitutes
B) marketing mix
C) market share
D) competitors

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Strategic Marketing

Edition: 1^st

Authors: Mooradian, Matzler, Ring

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Strategic Marketing (Mooradian, Matzler, Ring)

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