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Home Q & A Board Other Fields Homework Help Business Marketing
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Michelle Kelly Michelle Kelly
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7 years ago
Consumers often rely on decision guidelines, or mental rules-of-thumb, when weighing the merits of competing brands. These rules are referred to as ________.
A) cognitions
B) attitudes
C) affects
D) heuristics
Textbook 
Strategic Marketing

Strategic Marketing


Edition: 1st
Authors:
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w.i.l.lw.i.l.l
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7 years ago
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Michelle Kelly Author
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7 years ago
Thanks
Liarec
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Yesterday
Good timing, thanks!
DAGINC
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2 hours ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
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