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[Unknown] [Unknown]
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7 years ago
Advertising is more effective at building product awareness than at moving customers to purchase a product.
A) True
B) False
Textbook 
Strategic Marketing

Strategic Marketing


Edition: 1st
Authors:
Read 69 times
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Strategic Marketing (Mooradian, Matzler, Ring)
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w.i.l.lw.i.l.l
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7 years ago
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