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7 years ago
Why is it important for marketers to understand the consumer decision-making process and hierarchy of effects model? the position of customers on that continuum? In your answer, provide examples of marketing activities that are effective at different stages.
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Strategic Marketing

Strategic Marketing


Edition: 1st
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Strategic Marketing (Mooradian, Matzler, Ring)
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w.i.l.lw.i.l.l
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7 years ago
this is exactly what I needed
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Helped a lot
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