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What are the four primary functions of a corporate-level strategy within a multi-business company?

Michelle Kelly

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What are the four primary functions of a corporate-level strategy within a multi-business company?

What are the four primary functions of a corporate-level strategy within a multi-business company?

Textbook

Strategic Marketing

Strategic Marketing

Edition: 1^st

Authors: Mooradian, Matzler, Ring

Read 55 times

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