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6 years ago
According to the text, ________ enable Coca-Cola to spend less advertising dollars per case of soft drinks than Schweppes spends.
A) economies of scale
B) market share strategies
C) value chains
D) fixed output costs
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Strategic Marketing

Strategic Marketing


Edition: 1st
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Strategic Marketing (Mooradian, Matzler, Ring)
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w.i.l.lw.i.l.l
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