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Michelle Kelly Michelle Kelly
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7 years ago
Including market share as an objective in a business strategy is appropriate in all of the following cases EXCEPT when ________.
A) ancillary sales are anticipated
B) new entrants need to be barred
C) industries plan to set standards
D) customer loyalty is hard to measure
Textbook 
Strategic Marketing

Strategic Marketing


Edition: 1st
Authors:
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tekniateknia
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7 years ago
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Michelle K. Author
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6 years ago
Thanks for the marketing help
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