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What is the marketing concept? How do firms benefit from having a market orientation?

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What is the marketing concept? How do firms benefit from having a market orientation?

What is the marketing concept? How do firms benefit from having a market orientation?

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Strategic Marketing

Strategic Marketing

Edition: 1^st

Authors: Mooradian, Matzler, Ring

Read 65 times

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Strategic Marketing (Mooradian, Matzler, Ring)

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Excellent response

Strategic Marketing (Mooradian, Matzler, Ring)

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