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Home Q & A Board Other Fields Homework Help Business Marketing
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[Unknown] [Unknown]
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6 years ago
Which term refers to companies within an industry that pursue similar competitive strategies and are similar in size, product offerings, and target customers?
A) strategic group
B) integrated rival
C) niche market
D) market share
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Strategic Marketing

Strategic Marketing


Edition: 1st
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Strategic Marketing (Mooradian, Matzler, Ring)
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w.i.l.lw.i.l.l
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6 years ago
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[Unknown] Author
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#2
6 years ago
Real tough topic, thanks for answering correctly
Strategic Marketing (Mooradian, Matzler, Ring)
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